About The Book

Turn Your Business Into The Next Global Brand
Brian Duckett, Paul Monaghan

This book provides advice on starting a franchise, including how to prepare franchising agreements and a guide to business franchises...

About the Author

Brian Duckett, Paul Monaghan - Brian Duckett has spent the last thirty years as a franchisee, a franchisor, and a consultant to companies considering or practising franchising. He was the creator of The Franchise Training Centre, The Third Wednesday Club and The Franchise Support Centre. Paul Monaghan heads The Franchise Training Centre.

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Turn Your Business Into The Next Global Brand

Below is the chapter list for "Turn Your Business Into The Next Global Brand". Click any of the chapter headings to read the full text of that chapter online

 
  1. Acknowledgements
  2. Introduction Who Is This Book For?; What Is Franchising?; What Can Be Franchised?;
  3. Business Format Franchising – A Growth Option For Your Business? What Makes A Good Franchise?;
  4. The Franchised Network Development Plan The Franchisee; The Franchisor;
  5. The Franchisor–franchisee Relationship Becoming A Different Business; The Roles; What Are Franchisees?; The Importance Of Listening; The Rules; Maintaining Contact;
  6. Pilot Operations Testing The Business Concept; Testing Transferability; Testing Franchising; Testing The Effect On The Business; Testing New Ideas;
  7. Building The Franchisor Management Team The Team Roles; Recruiting And Training The Management Team;
  8. The Franchisee Operations Manual Why Is The Manual Important?; How To Get Franchisees To Use Your Manual; The Importance Of Using Experienced Manual Writers;
  9. The Franchise Agreement How, And When, To Choose Your Lawyer; Items To Consider; Negotiation;
  10. International Franchising The Franchisor; The Master Franchisee; The Area Developer; The Unit Franchisee;
  11. How To Market A Franchise The Marketplace; The Economic Cycle; How Many Franchisees Do You Want To Recruit?; Why A Franchise?; Why This Franchise?; Franchisees’ Former Employment Status; Marketing For Franchisees;
  12. How To Recruit Franchisees The Background To Franchisee Recruitment; Developing The Recruitment Process; Recruitment Records; Preparing To Start Trading;
  13. How To Get The Best Results From Franchise Exhibitions The Decision To Exhibit; Preparing To Exhibit; The Run-Up To The Exhibition; On The Day; After The Exhibition;
  14. How To Help Franchisees To Prepare And Review Their Business Plans Why Have A Business Plan?; Annual Business Planning; Who Writes The Business Plan?; What Should Be In The Initial Business Plan?; What Should Be In Subsequent Business Plans?; Monitoring Performance Against The Business Plan; Finally...;
  15. How To Write The Franchise Operations Manual Developing A Good Manual; How To Protect Your Manual;
  16. How To Develop And Deliver A Franchisee Training Programme Developing The Training Programme; Training Topics; Delivering The Training; Documenting The Training Process;
  17. How To Monitor Franchisees’ Performance Why Monitor Performance?; Protecting Your Brand; Protecting Your Income; Protecting Your Customers; Protecting Other Franchisees; Protecting Franchisees From Themselves; Monitoring Performance Against Standards; How Is Performance Monitored And By Whom?;
  18. How To Motivate Franchisees What Motivates Franchisees?; A Theoretical Approach To Motivation; The Franchisee Life Cycle; Know Your Franchisees; Developing Motivational Strategies; Some Practical Motivational Ideas;
  19. How To Get The Best From Field Visits The Franchise Support Team; The Role Of The Franchise Support Manager; The Role Of The Field Visit In The Franchise Relationship; Planning The Field Visit;
  20. How To Manage Franchise Unit Resales A New Way Of Thinking; The Resale Process; Recruiting For Resales; Marketing The Resale Opportunity; The Mature Network;
  21. How To Monitor Your Performance As A Franchisor The Franchised Network Healthcheck; Franchisee Satisfaction Surveys; Staff Satisfaction Surveys; Customer Satisfaction Surveys;
  22. How To Avoid Legal Problems For Yourself And Your Franchisees What Could Be The Consequences Of Prosecution Or Litigation For You Or Your Franchisees?; What Are The Potential Problem Areas?; Additional Subjects Relating To The Franchisor’s Specific Risks; How To Avoid The Risks;
  23. Becoming An International Franchisor Taking The Decision To Go International; Preparing The International Development Plan; Developing The Franchise Offer Package; Setting The Fee Structures;
  24. Becoming A Master Franchisee Advantages; Points To Consider;
  25. Meeting Your International Match The Process;
  26. Negotiating The International Agreement Master Franchise Agreements;
  27. Buying Or Selling A Franchised Network Items For Consideration; Preparing The Business For Sale; The Franchised Network Healthcheck; Types Of Buyer; The Sales Process;